Wednesday, October 13, 2010

"In ways we've only dreamed of"? Do the NBN ads comply with the guidelines?

Here are the government ads.

Here's what the guidelines say:

20. Campaign materials should enable the recipients of the information to distinguish between facts, comment, opinion and analysis.

21. Where information is presented as a fact, it should be accurate and verifiable. When making a factual comparison, the material should not attempt to mislead the recipient about the situation with which the comparison is made and it should state explicitly the basis for the comparison.

Here's what the ads say:

"It will boost our economy"

"It will touch our lives from the way we work to the way we play, and in ways we only dream of."

Here's how they got it past the committee.

Have a go. Try to distinguish between facts, comment, opinion and analysis:

Small beer I suppose, compared to the cost of the project.

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