Australia’s $17bn mobile industry hits 125% penetration
There are around six million more mobile subscribers than people in Australia. As smartphone uptake increases growth is likely to continue in the foreseeable future, even though subscriber penetration rates are about 125% of the population.
Growth is being driven by population increases and a rise in the number of people using two mobile subscriptions – one for personal use and one for business use. Australian operators are likely to have more than 28 million mobile subscribers by late 2011 as more and more users migrate to a mobile-only environment. Telstra is still the market leader, with more than eleven million subscribers; Optus has around nine million subscribers; and VHA still has roughly seven million subscribers.
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