Conformity. The candid camera experiment

Here's the experiment:





Broadcast in 1962, it was designed by psychologist Solomon Asch.

It's just the start of some shocking truths about ourselves. Such as why, when grouped together in meetings, we make shocking decisions.

In this public lecture Tim Harford outlines how to avoid the trap.

Here's the key bit. I liked it.

10 minutes, play or CLICK THEN CLICK AGAIN to download mp3



Tim Harford is the author of Adapt, a book I have recommended before.


Related reading

. Groupthink, The brainstorming myth by Jonah Lehrer, NewYorker January 30, 2012


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. That economics experiment with cute animals, it was about the stock market

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