Here's how I did it in August 1992, with this two-page proposal to the then executive producer of Life Matters Jo Upham and her new presenter Geraldine Doogue.
I found it in my garage over Easter.
Home Economics as it came to be called was on air every Monday for a decade until December 2003. I alternated with Eva Cox, and other economists filled in during the two years I was in Japan.
Looking back I am surprised at my certainty the segment was needed and would work, and how right I was. This was years before publishers caught on with books such as Freakonomics.
It reads as if I was younger in 1992, but not much.
Proposal
Related Posts
. Beyond the Spin: How the media gets it wrong on economics
. Why so much economic and financial 'news' is crap
. Coming soon, Freakonomics
