Monday, April 25, 2011

How do you start a long-running radio segment?

Here's how I did it in August 1992, with this two-page proposal to the then executive producer of Life Matters Jo Upham and her new presenter Geraldine Doogue.

I found it in my garage over Easter.

Home Economics as it came to be called was on air every Monday for a decade until December 2003. I alternated with Eva Cox, and other economists filled in during the two years I was in Japan.

Looking back I am surprised at my certainty the segment was needed and would work, and how right I was. This was years before publishers caught on with books such as Freakonomics.

It reads as if I was younger in 1992, but not much.


Related Posts

. Beyond the Spin: How the media gets it wrong on economics

. Why so much economic and financial 'news' is crap

. Coming soon, Freakonomics