And guess what? They're honourable.
This new paper demonstrates it:
"CAN BUY ME LOVE: HOW MATING CUES INFLUENCE SINGLE MEN’S INTEREST IN HIGH-STATUS CONSUMER GOODS
Kim Janssens, Pandelaere Mario, Kobe Millet, Bram Van den Bergh, Inge Lens, Roe Keith
In two experiments we demonstrate that men display an enhanced interest in status enhancing consumption upon exposure to mating cues. Men indicate a higher interest in high-status products (study 1) and more readily noticed high-status products (study 2) after exposure to sexily, rather than plainly, dressed women. The effects are restricted to single men, suggesting that the acquisition or consumption of a luxurious product functions as a mate attraction mechanism."
NOTE: "The effects are restricted to single men"!
Can Buy Me Love