Wednesday, February 11, 2009

So why does the Treasury believe we'll spend our cash bonuses?


David Uren spells it out.

It relied on a new study by Jonathan Parker from the Kellogg School of Management and Christian Broda from the University of Chicago that has tracked the spending of 34,000 people who received last year's US cash bonuses.

"Cheques were mailed out over a nine-week period, so the study was able to compare spending patterns of people who had received the bonus with those who had not."

Read on. The Coalition hasn't.

UPDATE BELOW:

On human behaviour, Epley, Mak and Idson (2006) have found that the way a windfall gain is ‘framed’ (described) affects the MPC. For example, a windfall gain described as a ‘bonus’ as opposed to a ‘tax rebate’ induced people to spend more of the additional bonus income (see Table below for implied MPCs out of the authors’ experiments). Epley et al (2006) found evidence that people consider ‘bonus income’ to be a departure from a status quo, while those who consider the extra money as a ‘tax rebate’ consider it to be a return to a status quo. This influenced their expenditure intentions.

Table: Experimental MPCs

Framed As

Experiment

‘Bonus’

‘Rebate’

Experiment 1a

0.87

0.25

Experiment 1b

0.77

0.41

Experiment 2

0.44

0.20

Experiment 3

0.63

0.15

Experiment 4a

0.44

0.10

Experiment 4b

0.31

0.07

Source: Epley et al (2006)

Note: Experiment 1a asked participants to recall the proportion of their 2001 US tax rebate consumed. Experiment 1b did the same, but augmented the analysis with a question about how consumers perceived the extra income. Experiment 2 provided participants with a USD$50 windfall to spend on what they wished. Experiment 3 also provided a USD$50 windfall, but asked participants to record expenditures when undertaken. Experiment 4a provided a USD$25 goods voucher to participants and presented a range of products that could be purchased with the voucher. Any portion of the voucher not used was redeemed for cash. Experiment 4b asked consumers how they perceived the voucher.

Reference

Epley N, D Mak and LC Idson (2006), Bonus or Rebate?: The Impact of Income Framing on Spending and Saving’, Journal of Behavioral Decision Making, 19(3), pp 213—227.


David Uren, The Australian February 10, 2009

CONSUMERS are likely to spend most of their cash bonuses, according to the US research that guided the Rudd Government while it assembled the stimulus package.

The research shows households are more likely to spend a windfall lump sum than the regular smaller tax payments suggested by the Opposition.

Lump-sum payments are likely to have a significant effect on consumer spending over a six-month period.

The Coalition has criticised the Government's decision to distribute $12.7 billion in cash bonuses as part of its $42 billion stimulus package, saying most of it will be saved.

Treasury believes this is not supported by research into two lump-sum rebates distributed in the US last year and during the 2000-01 recession.

A new study by Jonathan Parker from the Kellogg School of Management and Christian Broda from the University of Chicago tracked the spending of 34,000 people who received last year's bonuses, which averaged $US950 ($1430).

Cheques were mailed out over a nine-week period, so the study was able to compare spending patterns of people who had received the bonus with those who had not.

They found a typical family increased spending on food, mass merchandise and drug products by 3.5 per cent when their rebate arrived compared with a family that had yet to receive its payment.

Treasury believes this study is more persuasive than figures showing an increase in total retail sales, because these do not show what would have happened if the rebate had not been paid.

The most widely cited study, published in the American Economic Journal, examined rebates averaging $US500 and paid in 2001. It also compared the spending of people who received the payments at different times and used a consumer spending survey covering 13,000 people.

It found that, over a three-month period, people increased spending on food by $US52 and other non-durable goods and services, including clothing, health care and public transport, by $US179. It estimated that 40 per cent of the rebate was spent in the first three months and two-thirds over a six-month period. Low-income households spent 76 per cent of their rebate in the first three months.

These findings contradict the long-standing theory developed by Nobel Prize-winning economist Milton Friedman that people would only lift spending based on permanent changes in income.

This argument has been made by Malcolm Turnbull in opposing the Government's package.

Independent senator Nick Xenaphon, whose vote will be crucial to the passage of the Government's stimulus package, is reported to be influenced by a psychological study showing people are more likely to spend repeated small amounts than large lump sums.

Treasury has also consulted the literature of economic psychology. A recent article in the Journal of Behavioral Decision Making found that decisions about whether lump sums were spent or saved were influenced by whether it was seen as a windfall bonus or as a rebate of tax the consumer had already paid.

It found that people save 59 per cent of a "rebate" -- money they regarded as theirs anyway -- but only 23 per cent of a "bonus". This explains why the Government is emphasising the bonus nature of its payment

12 comments:

gregoz said...

Peter - slightly more than a year and a half ago you poured scorn the Liberal Government for promising the tax cuts during the election campaign as fiscally irresponsible. Yet those tax cuts now have been proven to be beneficial – and could we say that maybe they have helped keep Australia out of going in to recession as fast as other countries.

Now Malcolm Turnbull is being irresponsible because he doesn't want to rush out and spend $42 billion dollars in one go, on something that is totally unproven.

Yet the Liberal Party again is irresponsible?

Peter Martin said...

Gregoz, I certainly was cranky about the tax cuts proposed by Coalition during the 2007 election campaign.

I was also cranky with Labor for persisting with them.

It wasn't so much that the tax cuts were fiscally irresponsible, but that they were economically irresponsible.

The economic outlook has changed since then.

The sort of stimulus measures that were irresponsible then (given what we knew about the economic outlook) have become responsible - perhaps even essential - now.

Anonymous said...

But Peter Costello was warning of the tsunami in November!

Why are economists always so political?

Peter Martin said...

It was a different tsunami - centred around Asia as I remember.

iconoclast said...

Peter Costello was pontificating about the impact that China would have on the world economy when it, at some point in the future, revalued the RMB and the ensuing shock, or tsunami as he put it, for the world economy. His reference had nothing to with the unfolding current global financial crisis, as Peter Martin has correctly pointed out.
Of course, Peter Costello attempts to profit from his sophistry, and those without a sharp mind, fall for it!

Marek said...

Costello... hmmm he is a liberal backbencher right?

Anonymous said...

Pretty sure he was talking about the ripple effects of the subprime crisis in the same breath. And quelle surprise! China are being accused of manipulating their currency at the moment.

Anonymous said...

When they talk about China manipulating their currency, they aren't talking about anything that has just started happening.

They are talking about a longstanding policy of holding its value down. It has been doing this for more than a decade.

What would normally happen, is China is producing so much stuff for export that their currency value should skyrocket, and reduce demand. This is the natural protection for jobs in western countries. But China holds its value down artificially in order to attract more manufacturing. This also keeps the US trade deficit high and makes all sorts of other problems for the US.

People who complain about Nike's sweatshops are missing the mark entirely, they shouldn't be railing against capitalism and big corporations, they should be railing against the Chinese Govt.s monetary policy.

rog said...

The evidence is that tax rebates did little to stimulate spending in the short and long term

Peter Martin said...

Thanks rog,

I've added it to the evidence list.

More contributions welcome.

Anonymous said...

Here's another one (PDF) from an economist at the NY Federal Reeserve, looking at the potential for tax cuts to be contractionary in the context of zero/near zero interest rates.

Peter Martin said...

Thanks. Added.

Keep 'em coming