NEWSFLASH! In September I will join The Conversation as its Business and Economy Editor. I have been honoured to work at The Age for the past ten years, originally alongside the legendry Tim Colebatch, and for the past four years as economics editor in my own right.

At The Conversation, my job will be to make the best thinking from Australia's 40 univerisites accessible to the widest possible audience. That means you. From the new year I will also write a weekly column.

On this site are most of the important things I have written for Fairfax and the ABC over the past few decades. I recommend the Search function. The site is a record for you, as well as me.

I'll continue to post great things from The Conversation and other places here, and also on Twitter and Facebook. Enjoy.

Wednesday, July 30, 2008

Cheap wine revisited.

The Neuromarketing blog picks up where I left off, putting it all together.

It makes sense to serve cheap wine in expensive bottles. Neuromarketing explains why, using graphs!

"He or she would be serving the wine that he knew they would find most appealing in a blind test, and further enhancing their satisfaction by convincing them that the wine was a costly vintage. Best of all, he or she would have the research to prove it."