The Neuromarketing blog picks up where I left off, putting it all together.
It makes sense to serve cheap wine in expensive bottles. Neuromarketing explains why, using graphs!
"He or she would be serving the wine that he knew they would find most appealing in a blind test, and further enhancing their satisfaction by convincing them that the wine was a costly vintage. Best of all, he or she would have the research to prove it."